Expo

Stop by the Athleta Booth
Athleta will be handing out catalogs. Learn more about Athleta at http://www.athleta.com/

Being Strong Is A Beautiful Thing

That’s the underlying theme behind everything we create at Athleta. Since 1998, we’ve been designing the ultimate performance apparel and gear for every active woman, from the weekend warrior to the committed yogini to the fiercely-driven competitive athlete. And, as much as we’d like to claim it comes from an entirely altruistic place, the truth is that we’ve been designing our apparel for ourselves all these years. As women athletes, we know what you expect from your workout gear because it’s exactly what we want. We put the same passion into what we make here at Athleta as we do into our sports.

Our entire collection is designed to embody our ethic of strength and beauty without compromise. Every feature, down to the tiniest of details, adds a performance advantage or stylistic flair. We road-test, court-test or water-test everything ourselves. And our catalog inspires anyone with an adventurous spirit by featuring model-athletes taking on real waves on the North Shore of Oahu, seeking out the ultimate off-piste fresh tracks in Argentina or finding a remote beach in Costa Rica for morning yoga.

We know there was a time in history when women weren’t supposed to be strong. But no one at Athleta can seem to remember it. Can you?